Digital foundations
Set up once, properly, and written down
Everything a small Australian business needs to operate online, chosen together rather than bought separately, and configured to match how the business actually runs.
What is included
Domain and email that behave
Most small-business email trouble is not an email problem. It is a DNS problem, built in on the day somebody registered the domain in a hurry and pointed the records wherever was quickest.
- Your domain registered in your name, with the registrar account under your control
- SPF, DKIM and DMARC configured, so your mail reaches the inbox instead of the spam folder
- Mailboxes, aliases and forwarding arranged around how the business actually works
The result is boring, which is the entire point. Mail arrives, mail sends, and nobody has to think about it again.
A website you can edit and keep
A website is only an asset if you can change it and take it with you. A surprising number of small businesses find out, years in, that they can do neither.
- Built for your business rather than adapted from a template with your logo dropped in
- Hosted in Australia, on infrastructure in your account — not resold to you through ours
- A plain editor for the things that change: hours, prices, people, photographs
If you leave, you take the domain, the hosting, the content and the credentials with you. That is agreed in writing before any work starts.
Security, backups, and a written handover
The subscription web agencies you will be comparing us against sell a firewall and nightly backups as the reason to move up to the middle package. Those are not features. They are the floor, and charging for the floor is how the category ended up where it is.
- Multi-factor authentication on every account, and a password manager that belongs to you
- Automated backups with a restore that has actually been performed, not merely scheduled
- A handover document listing every account, what it does, and who controls it
The day you change providers, sell the business, or need to recover an account, that document is the difference between an afternoon and a fortnight.
The part nobody else will put in writing
You own all of it
Not "we will give you access". Owned — in your business name, billed to you, with the credentials in your hands and a document explaining what each one is for.
- The domain is registered to your business, with your ABN, in a registrar account you can log into today.
- Hosting, email, analytics and any third-party service are opened in your name and billed to your card, not resold through us.
- You receive every username, every recovery address and every multi-factor backup code, in a password manager you control.
- The handover document lists every account, what it costs, what it does, and what breaks if it is switched off.
- The website content and its backups are yours, exportable, in formats that open without our help.
- There is no twelve-month minimum. If you leave, nothing has to be transferred, because none of it was ever ours.
How it runs
Four weeks, give or take
Week 1
Understand the business
A long conversation about how the work actually flows — who does what, what people ask you, where enquiries come from now, what already annoys you. This is the part the page-count agencies skip, and it is why their sites so often describe a business that does not exist.
Week 1–2
Design the setup
What accounts should exist, who holds them, how mail should be arranged, what the site needs to do, where the data lives. You get this as a short written plan with the costs against each line, before anything is bought.
Week 2–3
Build and configure
Domain, DNS and mail authentication first, because everything else depends on them. Then the site, hosting, security, backups and analytics. Backups get a test restore, not just a schedule.
Week 4
Hand it over
Credentials transferred, the handover document walked through with you, and an hour of training on the parts you will touch. Then the subscription starts — not before.
What this is not
Being clear about the edges is faster than discovering them in month three.
- Not an SEO or advertising retainer. We will set analytics up and tell you honestly what it shows, but campaign management is somebody else’s job and we will say who.
- Not a managed IT desk. We do not administer laptops, printers or your accounting software.
- Not a page-count package. If a page is needed, it gets built; nobody is counting.
- Not a template with your logo dropped in — and equally, not a bespoke design exercise that takes four months.
Want to know roughly what this would cost you?
Five questions about the shape of your business gives you an indicative range, without talking to anyone.